Market Share by Top Websites

1 WhatCounts is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Omnisend is clearly lagging behind, losing to WhatCounts in all segments.

Websites Categories

1 WhatCounts has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Sports and 43 other categories.

2 Omnisend is leading in Shopping, Business & Industry, Clothing, Internet & Telecom and 38 other categories.


1 Omnisend is leading in most countries, including Lithuania, United Kingdom, Canada, France and 48 other countries.

2 WhatCounts is leading in United States, Belgium, Andorra, Taiwan and 2 other countries.