Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, OneStat is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 OneStat has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Business & Industry, People & Society and 126 other categories.

2 Unica is leading in Autos & Vehicles, Health, Car Buying, Finance and 41 other categories.

Geography

1 OneStat is leading in most countries, including United States, Netherlands, Belgium, Germany and 81 other countries.

2 Unica is leading in United Kingdom, Japan, Canada, China and 25 other countries.