In terms of market share, Open AdExchange is clearly lagging behind, losing to OptiFuze in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 27 other categories.
OptiFuze is leading in Sports, Health, Baseball, Games and 8 other categories.
OptiFuze is leading in most countries, including United States, Bosnia, Italy and India.
OptiFuze is leading in United States, Bosnia, Italy and India.