Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to OptiFuze in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.

2 OptiFuze is leading in Health, Sports, Beauty & Fitness, Fitness and 5 other categories.


1 Open AdExchange is leading in most countries, including Denmark, Guatemala, India, Cote d Ivoire and 2 other countries.

2 OptiFuze is leading in United States, Germany and Spain.