In terms of market share, Open AdExchange is clearly lagging behind, losing to OptiFuze in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.
OptiFuze is leading in Sports, Health, Baseball, Beauty & Fitness and 7 other categories.
Open AdExchange is leading in most countries, including Denmark, Germany, United Kingdom, Sweden and 3 other countries.
OptiFuze is leading in United States, Malaysia and Bolivia.