Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to OptiFuze in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.

2 OptiFuze is leading in Sports, Health, Baseball, Beauty & Fitness and 8 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Italy and Guatemala.

2 OptiFuze is leading in United States and United Kingdom.