Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to OptiFuze in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Real Estate, Newspapers and 13 other categories.

2 OptiFuze is leading in Health, Nursery & Playroom, Home & Garden, Nutrition and 3 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Germany, Guatemala, Australia and 2 other countries.

2 OptiFuze is leading in United States, United Kingdom and Turkey.