Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to OptiFuze in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 22 other categories.

2 OptiFuze is leading in Sports, Health, Baseball, Religion & Spirituality and 9 other categories.

Geography

1 OptiFuze is leading in most countries, including United States, Israel, Philippines and Poland.

2 Open AdExchange is leading in Denmark, Australia and Sweden.