In terms of market share, Open AdExchange is clearly lagging behind, losing to OptiFuze in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Newspapers, People & Society and 13 other categories.
OptiFuze is leading in Health, Nursery & Playroom and Home & Garden.
Open AdExchange is leading in most countries, including Denmark, Germany, Norway, Sweden and one other country.
OptiFuze is leading in United States, Vietnam and Canada.