In terms of market share, Open AdExchange is clearly lagging behind, losing to OptiFuze in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.
OptiFuze is leading in Sports, Health, Baseball, Beauty & Fitness and 8 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Italy and Guatemala.
OptiFuze is leading in United States and United Kingdom.