Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to OptiFuze in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Newspapers, People & Society and 13 other categories.

2 OptiFuze is leading in Health, Nursery & Playroom and Home & Garden.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Germany, Norway, Sweden and one other country.

2 OptiFuze is leading in United States, Vietnam and Canada.