In terms of market share, Open AdExchange is clearly lagging behind, losing to OptiFuze in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 28 other categories.
OptiFuze is leading in Sports, Health, Home & Garden, Nursery & Playroom and 7 other categories.
Open AdExchange is leading in most countries, including Denmark, United Arab Emirates, Sweden, Romania and 2 other countries.
OptiFuze is leading in United States, Finland and India.