In terms of market share, Open AdExchange is clearly lagging behind, losing to OptiFuze in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.
OptiFuze is leading in Sports, Health, Fitness, Beauty & Fitness and 5 other categories.
OptiFuze is leading in most countries, including United States, United Kingdom, Canada, Brazil and 3 other countries.
Open AdExchange is leading in Denmark, Sweden, Slovakia and Guatemala.