In terms of market share, Open AdExchange is clearly lagging behind, losing to OptiFuze in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 26 other categories.
OptiFuze is leading in Sports, Health, Baseball, Coupons and 9 other categories.
OptiFuze is leading in most countries, including United States, India, Philippines, Portugal and one other country.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.