In terms of market share, Open AdExchange is clearly lagging behind, losing to OxaMedia in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 23 other categories.
OxaMedia is leading in Health, Movies and Religion & Spirituality.
Open AdExchange is leading in most countries, including Denmark, United States, Australia, Sweden and one other country.
OxaMedia is leading in Greece.