Market Share by Top Websites

1 OxaMedia is leading in Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to OxaMedia in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Law & Government, News & Media and 14 other categories.

2 OxaMedia is leading in Software.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Germany, Norway, Sweden and one other country.

2 OxaMedia is leading in Greece and United States.