In terms of market share, Open AdExchange is clearly lagging behind, losing to padsdel in all segments.
padsdel has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 25 other categories.
Open AdExchange is leading in Shopping, Law & Government, Tourism, Travel and 7 other categories.
padsdel is leading in most countries, including Indonesia, India, Egypt, Brazil and 43 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.