In terms of market share, Open AdExchange is clearly lagging behind, losing to Page Peel Ads in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 26 other categories.
Page Peel Ads is leading in Adult, Consumer Electronics, Computer & Electronics, Business Services and 12 other categories.
Page Peel Ads is leading in most countries, including United States, France, United Kingdom, Brazil and 5 other countries.
Open AdExchange is leading in Denmark, Sweden, Poland, Norway and 3 other countries.