In terms of market share, Open AdExchange is clearly lagging behind, losing to Partner-Ads in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Office Products and 15 other categories.
Partner-Ads hasn't got a lead over Open AdExchange in any websites category.
Open AdExchange is leading in most countries, including Denmark, Norway, Portugal, Sweden and one other country.
Partner-Ads hasn't got a lead over Open AdExchange in any country.