In terms of market share, Open AdExchange is clearly lagging behind, losing to Partner-Ads in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 29 other categories.
Partner-Ads is leading in Clothing and Chats & Forums.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 8 other countries.
Partner-Ads is leading in United States.