Market Share by Top Websites

1 Pirchio is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Pirchio in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 29 other categories.

2 Pirchio is leading in Soccer, Gambling, Sports, Games and 10 other categories.

Geography

1 Pirchio is leading in most countries, including Italy, Canada, Argentina, Russia and 18 other countries.

2 Open AdExchange is leading in Denmark, Germany, Sweden, Netherlands and one other country.