Market Share by Top Websites

1 Pirchio is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Pirchio in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 21 other categories.

2 Pirchio is leading in Soccer, Technology News, Video Games, Games and 10 other categories.

Geography

1 Pirchio is leading in most countries, including Italy, Switzerland, Brazil, Russia and 9 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Australia.