Market Share by Top Websites

1 Pirchio is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Pirchio in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.

2 Pirchio is leading in Soccer, Adult, Animation & Comics, Humor and 8 other categories.


1 Pirchio is leading in most countries, including Italy, United States, Mexico, Japan and 15 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 7 other countries.