In terms of market share, Open AdExchange is clearly lagging behind, losing to Pirchio in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Tourism, Travel and 13 other categories.
Pirchio is leading in Soccer, Arts & Entertainment, Games, Video Games and 2 other categories.
Pirchio is leading in most countries, including Italy, France, Mexico, Colombia and 9 other countries.
Open AdExchange is leading in Denmark, Norway and Portugal.