Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Pirchio in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Law & Government and 12 other categories.

2 Pirchio is leading in Sports, Soccer, Arts & Entertainment and Technology News.

Geography

1 Pirchio is leading in most countries, including Italy, Belarus, Canada, Ecuador and 3 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway, Slovakia and one other country.