Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Pirchio in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Tourism, Travel and 13 other categories.

2 Pirchio is leading in Soccer, Arts & Entertainment, Games, Video Games and 2 other categories.

Geography

1 Pirchio is leading in most countries, including Italy, France, Mexico, Colombia and 9 other countries.

2 Open AdExchange is leading in Denmark, Norway and Portugal.