2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Pirchio in all segments.
1
Pirchio has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Sports, Adult and 16 other categories.
2
Open AdExchange is leading in Finance and Home & Garden.
1
Pirchio is leading in most countries, including Italy, United States and Switzerland.
2
Pirchio is leading in Italy, United States and Switzerland.