In terms of market share, Open AdExchange is clearly lagging behind, losing to Pirchio in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Law & Government and 12 other categories.
Pirchio is leading in Sports, Soccer, Arts & Entertainment and Technology News.
Pirchio is leading in most countries, including Italy, Belarus, Canada, Ecuador and 3 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway, Slovakia and one other country.