Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Pirchio in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 14 other categories.

2 Pirchio is leading in Soccer, Arts & Entertainment, Technology News and Humor.

Geography

1 Pirchio is leading in most countries, including Italy, United Kingdom, United States, Tunisia and 7 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Dominican Republic, Sweden and one other country.