Market Share by Top Websites

1 Pirchio is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Pirchio in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.

2 Pirchio is leading in Soccer, Adult, Animation & Comics, Humor and 10 other categories.

Geography

1 Pirchio is leading in most countries, including Italy, Russia, United States, Brazil and 15 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.