In terms of market share, Open AdExchange is clearly lagging behind, losing to Pirchio in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 14 other categories.
Pirchio is leading in Soccer, Arts & Entertainment, Technology News and Humor.
Pirchio is leading in most countries, including Italy, United Kingdom, United States, Tunisia and 7 other countries.
Open AdExchange is leading in Denmark, Guatemala, Dominican Republic, Sweden and one other country.