Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 103 other categories.

2 Open AdExchange is leading in Newspapers, File Sharing, Astronomy, Auctions and one other category.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 38 other countries.

2 Open AdExchange is leading in Denmark.