In terms of market share, Open AdExchange is clearly lagging behind, losing to Pleeko in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Internet & Telecom, Tourism and 16 other categories.
Pleeko is leading in Arts & Entertainment.
Open AdExchange is leading in most countries, including Denmark, Sweden, Norway, Latvia and one other country.
Pleeko is leading in United States.