In terms of market share, Open AdExchange is clearly lagging behind, losing to Pleeko in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 31 other categories.
Pleeko hasn't got a lead over Open AdExchange in any websites category.
Open AdExchange is leading in most countries, including Denmark, United Kingdom, United Arab Emirates, Sweden and 3 other countries.
Pleeko is leading in United States.