Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 124 other categories.

2 Open AdExchange is leading in File Sharing, Computer Hardware, Visual Arts & Design, Performing Arts and 2 other categories.

Geography

1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 50 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.