Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 104 other categories.

2 Open AdExchange is leading in Relationships & Dating, Office Products, Auctions and Astronomy.

Geography

1 PointRoll is leading in most countries, including United States, India, Canada, Russia and 40 other countries.

2 Open AdExchange is leading in Denmark, Romania and Croatia.