Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Health and 65 other categories.

2 Open AdExchange is leading in Office Products and Textiles & Nonwovens.

Geography

1 PointRoll is leading in most countries, including United States, Canada, United Kingdom, India and 29 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.