Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 90 other categories.

2 Open AdExchange is leading in Law & Government, Computer Hardware, Textiles & Nonwovens and Office Products.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, South Korea and 53 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway and Slovakia.