Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.

Websites Categories

1 Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 24 other categories.

2 Open AdExchange is leading in Shopping, Marketing & Advertising, Travel, Real Estate and 13 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.

2 Predicta is leading in Brazil and Puerto Rico.