Open AdExchange is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 19 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 12 other categories.
Open AdExchange is leading in most countries, including Denmark, Netherlands, Sweden, Norway and 2 other countries.
Predicta is leading in Brazil, Canada and United States.