Open AdExchange is leading in Top 100K Sites.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 25 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Travel, Real Estate and 16 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Lithuania, Japan and 2 other countries.
Predicta is leading in Brazil, Spain and United States.