Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.

Websites Categories

1 Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 25 other categories.

2 Open AdExchange is leading in Shopping, Marketing & Advertising, Travel, Real Estate and 14 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United States, Sweden, Gibraltar and one other country.

2 Predicta is leading in Brazil, Mexico and France.