In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 31 other categories.
Open AdExchange is leading in Marketing & Advertising, Travel, Newspapers, Real Estate and 12 other categories.
Predicta is leading in most countries, including Brazil, Portugal, Argentina, France and 27 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, South Africa and 3 other countries.