In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 20 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 13 other categories.
Predicta is leading in most countries, including Brazil, United States, South Africa, Portugal and 2 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.