In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 25 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Travel, Real Estate and 14 other categories.
Predicta is leading in most countries, including Brazil, Croatia, Peru, Bolivia and one other country.
Open AdExchange is leading in Denmark and Sweden.