In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 22 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 12 other categories.
Open AdExchange is leading in most countries, including Denmark, United States, Sweden, Italy and one other country.
Predicta is leading in Brazil, Portugal, Spain and Venezuela.