In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 24 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 15 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Ukraine, Russia and 4 other countries.
Predicta is leading in Brazil, Portugal, Argentina, United States and 2 other countries.