In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 25 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Travel, Real Estate and 14 other categories.
Open AdExchange is leading in most countries, including Denmark, United States, United Kingdom, Sweden and 4 other countries.
Predicta is leading in Brazil, Austria and Russia.