In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 22 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 9 other categories.
Open AdExchange is leading in most countries, including Denmark, United States, Australia, Sweden and one other country.
Predicta is leading in Brazil, Singapore and Portugal.