In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Newspapers and 10 other categories.
Predicta is leading in People & Society, Religion & Spirituality, Arts & Entertainment and Accommodation & Hotels.
Open AdExchange is leading in most countries, including Denmark, Sweden, Slovakia, Australia and 3 other countries.
Predicta is leading in Brazil, Sri Lanka and Malaysia.