In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Newspapers, Internet & Telecom and 9 other categories.
Predicta is leading in People & Society, Arts & Entertainment, Religion & Spirituality, Health and 5 other categories.
Open AdExchange is leading in most countries, including Denmark, Germany, Norway, Sweden and one other country.
Predicta is leading in Brazil and Sao Tome and Principe.