In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 25 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Travel, Real Estate and 14 other categories.
Open AdExchange is leading in most countries, including Denmark, United States, Sweden, Gibraltar and one other country.
Predicta is leading in Brazil, Mexico and France.