Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.

Websites Categories

1 Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 31 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Newspapers, Real Estate and 12 other categories.

Geography

1 Predicta is leading in most countries, including Brazil, Portugal, Argentina, France and 27 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, South Africa and 3 other countries.