In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 24 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Travel, Real Estate and 13 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.
Predicta is leading in Brazil and Puerto Rico.