2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Predicta in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Finance and Jobs & Career.
2
Predicta is leading in Adult and Community & Society.
1
Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.
2
Predicta is leading in Brazil.