Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, News & Media, Career & Education and 49 other categories.

2 Open AdExchange is leading in Sports, Newspapers, Real Estate, Sports and 4 other categories.

Geography

1 PubExchange is leading in most countries, including United States, Canada, Mexico, United Kingdom and 30 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Dominican Republic and Sweden.