Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Career & Education and 41 other categories.

2 Open AdExchange is leading in Real Estate, Jobs & Employment, Computer Hardware, Textiles & Nonwovens and 2 other categories.

Geography

1 PubExchange is leading in most countries, including United States, Canada, India, Mexico and 31 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway and Slovakia.