Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, News & Media and 48 other categories.

2 Open AdExchange is leading in Sports, Sports, Office Products, Auctions and 3 other categories.

Geography

1 PubExchange is leading in most countries, including United States, Russia, Mexico, India and 28 other countries.

2 Open AdExchange is leading in Denmark, Norway and Portugal.