Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, People & Society, News & Media and 50 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Real Estate, Sports and 13 other categories.

Geography

1 PubExchange is leading in most countries, including United States, Canada, Great Britain, Colombia and 34 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Czech Republic and 4 other countries.