2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Pulse360 in all segments.
1
Pulse360 has better usage coverage in more websites categories. Including Reference Materials, Food & Drink, Health, Hobbies & Leisure and 2 other categories.
2
Open AdExchange is leading in Computers Electronics & Technology, Finance, Home & Garden and Jobs & Career.
1
Pulse360 is leading in most countries, including United States, Canada, Japan, New Zealand and 2 other countries.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.