Market Share by Top Websites

1 Pulse360 is leading in Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Pulse360 in all segments.

Websites Categories

1 Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 46 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 11 other categories.

Geography

1 Pulse360 is leading in most countries, including United States, Germany, Italy, France and 6 other countries.

2 Open AdExchange is leading in Denmark, Norway and Sweden.