In terms of market share, Open AdExchange is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 57 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Travel, Career & Education and 9 other categories.
Pulse360 is leading in most countries, including United States, Canada, United Kingdom, India and 30 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Guatemala and 2 other countries.