Open AdExchange is leading in Top 100K Sites.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 57 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 12 other categories.
Pulse360 is leading in most countries, including United States, Lebanon, Greece, India and 5 other countries.
Open AdExchange is leading in Denmark, Sweden, Lithuania and Guatemala.