In terms of market share, Open AdExchange is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 57 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 10 other categories.
Pulse360 is leading in most countries, including United States, Canada, India, Philippines and 9 other countries.
Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.