In terms of market share, Open AdExchange is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Science and 21 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Newspapers, Textiles & Nonwovens and 7 other categories.
Pulse360 is leading in most countries, including United States, Russia, United Kingdom, China and 8 other countries.
Open AdExchange is leading in Denmark, Germany, Guatemala, Australia and one other country.