Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Pulse360 in all segments.

Websites Categories

1 Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 58 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 11 other categories.

Geography

1 Pulse360 is leading in most countries, including United States, Canada, China, Netherlands and 7 other countries.

2 Open AdExchange is leading in Denmark and Sweden.