In terms of market share, Open AdExchange is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 49 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Newspapers and 8 other categories.
Pulse360 is leading in most countries, including United States, Canada, United Kingdom, Ireland and 5 other countries.
Open AdExchange is leading in Denmark, Australia and Sweden.