In terms of market share, Open AdExchange is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Law & Government, Government and 22 other categories.
Open AdExchange is leading in Shopping, Business & Industry, Internet & Telecom, Tourism and 9 other categories.
Pulse360 is leading in most countries, including United States, Canada, Russia, United Kingdom and 9 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.