In terms of market share, Open AdExchange is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 57 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 11 other categories.
Pulse360 is leading in most countries, including United States, Canada, United Kingdom, Italy and 11 other countries.
Open AdExchange is leading in Denmark, Germany, Sweden, Peru and 2 other countries.