In terms of market share, Open AdExchange is clearly lagging behind, losing to ReklamZ in all segments.
ReklamZ has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Soccer, People & Society and 19 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 18 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Slovakia and Guatemala.
ReklamZ is leading in Turkey and United States.