In terms of market share, Open AdExchange is clearly lagging behind, losing to ReklamZ in all segments.
ReklamZ has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Health, Food & Drink and 12 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Office Products, Sports and 8 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Portugal, Sweden and one other country.
ReklamZ is leading in Turkey and United States.