In terms of market share, Open AdExchange is clearly lagging behind, losing to ReklamZ in all segments.
ReklamZ has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Soccer, People & Society and 18 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 17 other categories.
ReklamZ is leading in most countries, including Turkey, Germany, Netherlands, United States and 17 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 5 other countries.