In terms of market share, Open AdExchange is clearly lagging behind, losing to ReklamZ in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 18 other categories.
ReklamZ is leading in Arts & Entertainment, Sports, Soccer, Music & Audio and 18 other categories.
Open AdExchange is leading in most countries, including Denmark, United Kingdom, United Arab Emirates, Sweden and 3 other countries.
ReklamZ is leading in Turkey, Russia, Japan, China and one other country.