Market Share by Top Websites

1 Resonate Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Resonate Networks in all segments.

Websites Categories

1 Resonate Networks has better usage coverage in more websites categories. Including Business & Industry, Travel, Accommodation & Hotels, Career & Education and 34 other categories.

2 Open AdExchange is leading in Shopping, People & Society, Internet & Telecom, Newspapers and 10 other categories.

Geography

1 Resonate Networks is leading in most countries, including United States, Italy, Germany, Spain and 13 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway and Japan.