In terms of market share, Open AdExchange is clearly lagging behind, losing to RetailMaven in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 30 other categories.
RetailMaven is leading in Celebrities & Entertainment News.
Open AdExchange is leading in most countries, including Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.
RetailMaven is leading in Australia, India and United States.