Market Share by Top Websites

1 RetailMaven is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to RetailMaven in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 33 other categories.

2 RetailMaven is leading in Games and Online.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Lithuania, Japan and 2 other countries.

2 RetailMaven is leading in Australia and United States.