Market Share by Top Websites

1 Revenue is leading in Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, News & Media, Football and 16 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Newspapers and 9 other categories.

Geography

1 Revenue is leading in most countries, including United States, Canada, Ghana, India and 11 other countries.

2 Open AdExchange is leading in Denmark, Dominican Republic, Sweden and Norway.