2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Revenue in all segments.
1
Revenue has better usage coverage in more websites categories. Including Community & Society, Arts & Entertainment, Sports, Adult and 6 other categories.
2
Open AdExchange is leading in Finance, Home & Garden and Jobs & Career.
1
Revenue is leading in most countries, including United States, Australia, Canada, Ghana and 3 other countries.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.