Market Share by Top Websites

1 Revenue is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Music & Audio and 31 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, People & Society, Internet & Telecom and 18 other categories.

Geography

1 Revenue is leading in most countries, including United States, United Kingdom, Ghana, Japan and 21 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Norway.