Market Share by Top Websites

1 Revenue is leading in Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 19 other categories.

2 Revenue is leading in Arts & Entertainment, News & Media, Sports, Football and 17 other categories.


1 Revenue is leading in most countries, including United States, Ireland, India, Germany and 15 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Czech Republic and 5 other countries.