In terms of market share, Open AdExchange is clearly lagging behind, losing to RevenueMax in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 29 other categories.
RevenueMax is leading in Humor.
Open AdExchange is leading in most countries, including Denmark, United States, Sweden, Italy and one other country.
RevenueMax is leading in Germany and Hong Kong.