In terms of market share, Open AdExchange is clearly lagging behind, losing to RevenueMax in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 30 other categories.
RevenueMax is leading in Humor.
Open AdExchange is leading in most countries, including Denmark, United States and Sweden.
RevenueMax is leading in Germany.