In terms of market share, Open AdExchange is clearly lagging behind, losing to RevenueMax in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Sports, Tourism and 14 other categories.
RevenueMax is leading in Arts & Entertainment, Humor and Visual Arts & Design.
Open AdExchange is leading in most countries, including Denmark, Norway, United Kingdom, Sweden and one other country.
RevenueMax is leading in Tuvalu and Germany.