Market Share by Top Websites

1 RichRelevance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to RichRelevance in all segments.

Websites Categories

1 RichRelevance has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Arts & Entertainment and 80 other categories.

2 Open AdExchange is leading in Internet & Telecom, Law & Government, Newspapers, TV & Video and 5 other categories.

Geography

1 RichRelevance is leading in most countries, including United States, Russia, United Kingdom, France and 57 other countries.

2 Open AdExchange is leading in Denmark.