Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Rovion in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Shopping, Sports, Office Products, Sports and 12 other categories.

2 Rovion is leading in Business & Industry, Health, Medicine, Business Services and 9 other categories.

Geography

1 Rovion is leading in most countries, including United States, Brazil, Italy, Australia and 2 other countries.

2 Open AdExchange is leading in Denmark, Norway, Portugal and Sweden.