In terms of market share, Open AdExchange is clearly lagging behind, losing to Rovion in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Internet & Telecom, News & Media and 11 other categories.
Rovion is leading in Business & Industry, Real Estate, Business Services, Car Buying and 9 other categories.
Rovion is leading in most countries, including United States, Macedonia, Mexico, Canada and one other country.
Rovion is leading in United States, Macedonia, Mexico, Canada and one other country.