In terms of market share, Open AdExchange is clearly lagging behind, losing to Rovion in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Marketing & Advertising and 20 other categories.
Rovion is leading in Business & Industry, Business Services, Real Estate, Autos & Vehicles and 12 other categories.
Rovion is leading in most countries, including United States, Canada, Uruguay, United Kingdom and 5 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and one other country.