Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Rovion in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 18 other categories.

2 Rovion is leading in Business & Industry, Business Services, Real Estate, Health and 13 other categories.

Geography

1 Rovion is leading in most countries, including United States, Uganda, Viet Nam, Pakistan and one other country.

2 Open AdExchange is leading in Denmark and Sweden.