In terms of market share, Open AdExchange is clearly lagging behind, losing to Rovion in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, People & Society, Marketing & Advertising and 19 other categories.
Rovion is leading in Business & Industry, Business Services, Real Estate, Autos & Vehicles and 12 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Germany and 7 other countries.
Rovion is leading in Canada, United States, United Kingdom, Uganda and 4 other countries.