Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 90 other categories.

2 Open AdExchange is leading in Sports, Office Products, Auctions and Textiles & Nonwovens.


1 Sanoma is leading in most countries, including Romania, Finland, Denmark, Lithuania and 54 other countries.

2 Open AdExchange hasn't got a lead over Sanoma in any country.