Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Sports and 57 other categories.

2 Open AdExchange is leading in Office Products, Consumer Electronics, Astronomy, Relationships & Dating and 7 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 36 other countries.

2 Open AdExchange hasn't got a lead over Sanoma in any country.