Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 58 other categories.

2 Open AdExchange is leading in Performing Arts, Transportation & Logistics, Education, Computer Hardware and 5 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 30 other countries.

2 Open AdExchange hasn't got a lead over Sanoma in any country.