Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 57 other categories.

2 Open AdExchange is leading in File Sharing, Computer Hardware, Education, Transportation & Logistics and 5 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Sweden and 19 other countries.

2 Open AdExchange is leading in Netherlands, Italy and Guatemala.