Market Share by Top Websites

1 Scripps Networks is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Scripps Networks in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Finance and Jobs & Career.

2 Scripps Networks is leading in Food & Drink, Hobbies & Leisure and Pets & Animals.

Geography

1 Scripps Networks is leading in most countries, including United States, India, Canada, China and 4 other countries.

2 Open AdExchange is leading in Denmark, Pakistan and Sweden.