Market Share by Top Websites

1 Scripps Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Scripps Networks in all segments.

Websites Categories

1 Scripps Networks has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 26 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Music & Audio, Real Estate and 14 other categories.

Geography

1 Scripps Networks is leading in most countries, including United States, Philippines, Japan, France and 11 other countries.

2 Open AdExchange is leading in Denmark, United Kingdom, Sweden and Australia.