Market Share by Top Websites

1 Scripps Networks is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Scripps Networks in all segments.

Websites Categories

1 Scripps Networks has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 23 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 21 other categories.

Geography

1 Scripps Networks is leading in most countries, including United States, Canada, France, Germany and 32 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Guatemala and one other country.