Market Share by Top Websites

1 Scripps Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Scripps Networks in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Travel and 22 other categories.

2 Scripps Networks is leading in People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 22 other categories.

Geography

1 Scripps Networks is leading in most countries, including United States, United Kingdom, Brazil, Japan and 16 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine, Belgium and 3 other countries.