Market Share by Top Websites

1 Scripps Networks is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Scripps Networks in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Newspapers, Internet & Telecom and 12 other categories.

2 Scripps Networks is leading in Food & Drink, People & Society, Computer & Electronics, Cooking & Recipes and 8 other categories.


1 Scripps Networks is leading in most countries, including United States, India, France, United Kingdom and 9 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden and Turkey.