Market Share by Top Websites

1 Scripps Networks is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Scripps Networks in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Real Estate and 12 other categories.

2 Scripps Networks is leading in People & Society, Food & Drink, Cooking & Recipes, Software and 9 other categories.


1 Scripps Networks is leading in most countries, including United States, Australia, Germany, France and 6 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Slovakia and Sweden.