Market Share by Top Websites

1 Scupio is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 Scupio has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Internet & Telecom and 75 other categories.

2 Open AdExchange is leading in Law & Government, Transportation & Logistics, Computer Hardware, Textiles & Nonwovens and one other category.

Geography

1 Scupio is leading in most countries, including Taiwan, Hong Kong, United States, China and 36 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway, Slovakia and one other country.