2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Shopzilla in all segments.
1
Shopzilla has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Food & Drink, Games and 4 other categories.
2
Open AdExchange is leading in Finance and Jobs & Career.
1
Shopzilla is leading in most countries, including United States, Canada, India, China and 6 other countries.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.