Market Share by Top Websites

1 Shopzilla is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Shopzilla in all segments.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Business & Industry and 122 other categories.

2 Open AdExchange is leading in Newspapers, Transportation & Logistics, File Sharing, Astronomy and one other category.

Geography

1 Shopzilla is leading in most countries, including United States, United Kingdom, India, Canada and 33 other countries.

2 Open AdExchange is leading in Denmark, Norway and Sweden.