Market Share by Top Websites

1 Shopzilla is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Shopzilla in all segments.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Business & Industry and 129 other categories.

2 Open AdExchange is leading in Newspapers, File Sharing, Office Products and Astronomy.

Geography

1 Shopzilla is leading in most countries, including United States, Canada, India, Russia and 37 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Guatemala.