Market Share by Top Websites

1 Shopzilla is leading in Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Shopzilla in all segments.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Business & Industry, Arts & Entertainment and 53 other categories.

2 Open AdExchange is leading in Internet & Telecom, Newspapers, Office Products, Law & Government and 2 other categories.

Geography

1 Shopzilla is leading in most countries, including United States, India, Germany, Poland and 25 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Dominican Republic, Sweden and one other country.