In terms of market share, Open AdExchange is clearly lagging behind, losing to Simple AdServer in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 29 other categories.
Simple AdServer is leading in Computer & Electronics, Adult, Autos & Vehicles, Motorsports and 3 other categories.
Open AdExchange is leading in most countries, including Denmark, United States, United Kingdom, Sweden and 4 other countries.
Simple AdServer is leading in Hungary and Chile.