In terms of market share, Open AdExchange is clearly lagging behind, losing to Simple AdServer in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 22 other categories.
Simple AdServer is leading in Sports, Adult, Autos & Vehicles, Motorsports and one other category.
Open AdExchange is leading in most countries, including Denmark, United States, United Kingdom, Sweden and one other country.
Simple AdServer is leading in Hungary.