Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Simple AdServer in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 29 other categories.

2 Simple AdServer is leading in Computer & Electronics, Web Hosting, Software, Consumer Electronics and 3 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United States and Sweden.

2 Simple AdServer is leading in Hungary.