In terms of market share, Open AdExchange is clearly lagging behind, losing to Simple AdServer in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.
Simple AdServer is leading in Autos & Vehicles, Motorsports, Software and Adult.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden and United Kingdom.
Simple AdServer is leading in Hungary.