Market Share by Top Websites

1 Six Apart Advertising is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Six Apart Advertising in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 52 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Astronomy and 10 other categories.

Geography

1 Six Apart Advertising is leading in most countries, including United States, Germany, India, Japan and 14 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine, Belgium and 3 other countries.