Market Share by Top Websites

1 Six Apart Advertising is leading in Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Six Apart Advertising in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 33 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Newspapers and 9 other categories.

Geography

1 Six Apart Advertising is leading in most countries, including United States, United Kingdom, Germany, Indonesia and 9 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.