Market Share by Top Websites

1 Six Apart Advertising is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Six Apart Advertising in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 58 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Real Estate and 12 other categories.

Geography

1 Six Apart Advertising is leading in most countries, including United States, United Kingdom, Germany, France and 12 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway and Serbia.