Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Six Apart Advertising in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Humor and 48 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Sports and 8 other categories.

Geography

1 Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, Bangladesh and 6 other countries.

2 Open AdExchange is leading in Denmark, Italy and Guatemala.