Market Share by Top Websites

1 Six Apart Advertising is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Six Apart Advertising in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Humor and 49 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Consumer Electronics and 7 other categories.

Geography

1 Six Apart Advertising is leading in most countries, including United States, India, United Kingdom, Thailand and 11 other countries.

2 Open AdExchange is leading in Denmark, Australia and Sweden.