Market Share by Top Websites

1 Six Apart Advertising is leading in Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Six Apart Advertising in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Music & Audio and 34 other categories.

2 Open AdExchange is leading in Shopping, Business & Industry, Internet & Telecom, Sports and 8 other categories.

Geography

1 Six Apart Advertising is leading in most countries, including United States, United Kingdom, Taiwan, France and 15 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.