Market Share by Top Websites

1 Six Apart Advertising is leading in Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Six Apart Advertising in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 55 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Accommodation & Hotels and 10 other categories.

Geography

1 Six Apart Advertising is leading in most countries, including United States, United Kingdom, France, Brazil and 15 other countries.

2 Open AdExchange is leading in Denmark, Poland, Norway, Ireland and one other country.