2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Six Apart Advertising in all segments.
1
Six Apart Advertising has better usage coverage in more websites categories. Including Adult, Health, Arts & Entertainment, Games and 8 other categories.
2
Open AdExchange is leading in Finance and Jobs & Career.
1
Six Apart Advertising is leading in most countries, including United States, Brazil, Canada, Taiwan and 6 other countries.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.