Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 47 other categories.

2 Open AdExchange is leading in Newspapers, Real Estate, Sports, Office Products and 3 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Russia, United States and 23 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Slovakia and Guatemala.