Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 76 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, Astronomy, Relationships & Dating and 6 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Ukraine and 23 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Romania and Malta.