2
In terms of market share, Open AdExchange is clearly lagging behind, losing to SmartContext in all segments.
1
SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Finance and 11 other categories.
2
Open AdExchange is leading in Home & Garden and Jobs & Career.
1
SmartContext is leading in most countries, including Poland, Austria and Germany.
2
Open AdExchange is leading in Denmark and Sweden.