Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Finance and 11 other categories.

2 Open AdExchange is leading in Home & Garden and Jobs & Career.


1 SmartContext is leading in most countries, including Poland, Austria and Germany.

2 Open AdExchange is leading in Denmark and Sweden.