In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 24 other categories.
Social Dot Com is leading in Sports, Finance, Health, Web Hosting and 12 other categories.
Social Dot Com is leading in most countries, including United States, Sweden, Italy, Belgium and 5 other countries.
Open AdExchange is leading in Denmark, Peru, Netherlands and Guatemala.