Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 24 other categories.

2 Social Dot Com is leading in Sports, Finance, Health, Web Hosting and 12 other categories.

Geography

1 Social Dot Com is leading in most countries, including United States, Sweden, Italy, Belgium and 5 other countries.

2 Open AdExchange is leading in Denmark, Peru, Netherlands and Guatemala.