Open AdExchange is leading in Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.
Social Dot Com is leading in Sports, Health, Finance, Web Hosting and 11 other categories.
Social Dot Com is leading in most countries, including United States, United Kingdom, Turkey, Spain and 2 other countries.
Open AdExchange is leading in Denmark, Sweden and Thailand.