In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 18 other categories.
Social Dot Com is leading in Health, Food & Drink, Cooking & Recipes, Finance and 8 other categories.
Social Dot Com is leading in most countries, including United States, Sweden, Spain, Belgium and one other country.
Open AdExchange is leading in Denmark and United Kingdom.