Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Office Products and 15 other categories.

2 Social Dot Com is leading in Books & Literature, Food & Drink and Soccer.

Geography

1 Social Dot Com is leading in most countries, including Sweden, Spain, Brazil, Turkey and one other country.

2 Open AdExchange is leading in Denmark and Norway.