In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.
Social Dot Com is leading in Finance, Health, Insurance, Sports and 11 other categories.
Social Dot Com is leading in most countries, including United States, Sweden, Turkey, Brazil and one other country.
Open AdExchange is leading in Denmark, Slovakia and Guatemala.