In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 15 other categories.
Social Dot Com is leading in Soccer, Food & Drink, Books & Literature and Music & Audio.
Social Dot Com is leading in most countries, including Sweden, United States, Ukraine, Turkey and 3 other countries.
Open AdExchange is leading in Denmark, Guatemala, Dominican Republic and Norway.