Market Share by Top Websites

1 Social Dot Com is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 22 other categories.

2 Social Dot Com is leading in Health, Food & Drink, Finance, Cooking & Recipes and 8 other categories.

Geography

1 Social Dot Com is leading in most countries, including United States, Spain, Sweden, Belgium and one other country.

2 Open AdExchange is leading in Denmark, Norway and United Kingdom.