In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 24 other categories.
Social Dot Com is leading in Health, Sports, Finance, Web Hosting and 11 other categories.
Social Dot Com is leading in most countries, including Sweden, United States, Germany, United Kingdom and 13 other countries.
Open AdExchange is leading in Denmark, Norway, Canada, Czech Republic and 6 other countries.