In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 25 other categories.
Social Dot Com is leading in Finance, Sports, Health, Web Hosting and 11 other categories.
Social Dot Com is leading in most countries, including United States, United Kingdom, Sweden, Turkey and 4 other countries.
Open AdExchange is leading in Denmark, United Arab Emirates, Romania and Croatia.