In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 23 other categories.
Social Dot Com is leading in Finance, Insurance, Sports, Health and 12 other categories.
Social Dot Com is leading in most countries, including United States, Spain, United Kingdom, Belgium and 5 other countries.
Open AdExchange is leading in Denmark, Ukraine, Romania and Malta.