Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 24 other categories.

2 Social Dot Com is leading in Health, Sports, Finance, Web Hosting and 11 other categories.


1 Social Dot Com is leading in most countries, including Sweden, United States, Germany, United Kingdom and 13 other countries.

2 Open AdExchange is leading in Denmark, Norway, Canada, Czech Republic and 6 other countries.