Market Share by Top Websites

1 Social Dot Com is leading in Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 20 other categories.

2 Social Dot Com is leading in Food & Drink, Health, Cooking & Recipes, Finance and 8 other categories.


1 Social Dot Com is leading in most countries, including United States, Sweden, Belgium, Germany and 4 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Norway, Italy and one other country.