Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Social Dot Com in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.

2 Social Dot Com is leading in Finance, Health, Insurance, Sports and 11 other categories.

Geography

1 Social Dot Com is leading in most countries, including United States, Sweden, Turkey, Brazil and one other country.

2 Open AdExchange is leading in Denmark, Slovakia and Guatemala.