In terms of market share, Open AdExchange is clearly lagging behind, losing to Sonobi Media in all segments.
Sonobi Media has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, News & Media, Computer & Electronics and 25 other categories.
Open AdExchange is leading in Business & Industry, People & Society, Shopping, Internet & Telecom and 23 other categories.
Sonobi Media is leading in most countries, including United States, France, China, United Kingdom and 13 other countries.
Open AdExchange is leading in Denmark and Sweden.