Market Share by Top Websites

1 Sortable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Sortable in all segments.

Websites Categories

1 Sortable has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Career & Education and 67 other categories.

2 Open AdExchange is leading in Newspapers, Performing Arts, Visual Arts & Design, Energy and 5 other categories.

Geography

1 Sortable is leading in most countries, including United States, Slovakia, Great Britain, Poland and 50 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Faeroe Islands and 2 other countries.