Market Share by Top Websites

1 Sortable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Sortable in all segments.

Websites Categories

1 Sortable has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 70 other categories.

2 Open AdExchange is leading in Newspapers, Office Products, Auctions and Computer Hardware.

Geography

1 Sortable is leading in most countries, including United States, Brazil, India, Poland and 61 other countries.

2 Open AdExchange is leading in Denmark, Guatemala and Dominican Republic.