Market Share by Top Websites

1 Spark Studios is leading in Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Spark Studios in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 28 other categories.

2 Spark Studios is leading in Computer & Electronics, Video Games, Games, Software and 13 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United Kingdom, United Arab Emirates, Sweden and 3 other countries.

2 Spark Studios is leading in United States, Philippines, Luxembourg, France and one other country.