Market Share by Top Websites

1 Spark Studios is leading in Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Spark Studios in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.

2 Spark Studios is leading in Computer & Electronics, Software, Video Games, Games and 13 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Poland, Norway and 2 other countries.

2 Spark Studios is leading in United States, India, France, Viet Nam and one other country.