Market Share by Top Websites

1 Spark Studios is leading in Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Spark Studios in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.

2 Spark Studios is leading in Computer & Electronics, Software, Gambling, Lottery and 13 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Norway, Sweden and United Kingdom.

2 Spark Studios is leading in United States, France and Argentina.