2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Spark Studios in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Computers Electronics & Technology, Finance, Home & Garden and Jobs & Career.
2
Spark Studios is leading in Arts & Entertainment and Sports.
1
Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.
2
Spark Studios is leading in United States.