In terms of market share, Open AdExchange is clearly lagging behind, losing to Spark Studios in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 21 other categories.
Spark Studios is leading in Computer & Electronics, Video Games, Games, Lottery and 13 other categories.
Spark Studios is leading in most countries, including United States, Brazil, Portugal and France.
Spark Studios is leading in United States, Brazil, Portugal and France.