In terms of market share, Open AdExchange is clearly lagging behind, losing to Spark Studios in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 16 other categories.
Spark Studios is leading in Arts & Entertainment, Humor, Photography, Gambling and 4 other categories.
Spark Studios is leading in most countries, including France, United States, Chile, Malawi and one other country.
Spark Studios is leading in France, United States, Chile, Malawi and one other country.