Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Career & Education and 44 other categories.

2 Open AdExchange is leading in Newspapers, Textiles & Nonwovens, Transportation & Logistics, Auctions and 2 other categories.

Geography

1 Spongecell is leading in most countries, including United States, United Kingdom, Mexico, Russia and 22 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.