Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 89 other categories.

2 Open AdExchange is leading in File Sharing, Computer Hardware, Transportation & Logistics, Energy and 4 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Czech Republic, Slovakia, Denmark and 32 other countries.

2 Open AdExchange is leading in United Arab Emirates, Romania and Croatia.