2
In terms of market share, Open AdExchange is clearly lagging behind, losing to SwitchAds in all segments.
1
SwitchAds has better usage coverage in more websites categories. Including Arts & Entertainment, Community & Society, Computers Electronics & Technology, Finance and 6 other categories.
2
Open AdExchange is leading in Home & Garden and Jobs & Career.
1
SwitchAds is leading in most countries, including United Kingdom, United States, Germany, Argentina and 5 other countries.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.