Market Share by Top Websites

1 SwitchAds is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to SwitchAds in all segments.

Websites Categories

1 SwitchAds has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, Chats & Forums and 89 other categories.

2 Open AdExchange is leading in Real Estate, Newspapers, Law & Government, Sports and 7 other categories.

Geography

1 SwitchAds is leading in most countries, including United States, United Kingdom, Bulgaria, Germany and 62 other countries.

2 Open AdExchange is leading in Denmark, Gibraltar and Faroe Islands.