Market Share by Top Websites

1 SwitchAds is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to SwitchAds in all segments.

Websites Categories

1 SwitchAds has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Sports, News & Media and 54 other categories.

2 Open AdExchange is leading in Shopping, Sports, Office Products, Newspapers and 5 other categories.

Geography

1 SwitchAds is leading in most countries, including Bulgaria, United Kingdom, United States, Italy and 42 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.