Market Share by Top Websites

1 Tailsweep is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Tailsweep in all segments.

Websites Categories

1 Tailsweep has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 94 other categories.

2 Open AdExchange is leading in Newspapers, Sports, Office Products, Auctions and one other category.

Geography

1 Tailsweep is leading in most countries, including Sweden, United States, Russia, Germany and 41 other countries.

2 Open AdExchange is leading in Denmark and Thailand.