Market Share by Top Websites

1 Tailsweep is leading in Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Tailsweep in all segments.

Websites Categories

1 Tailsweep has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Science and 62 other categories.

2 Open AdExchange is leading in Energy, Real Estate, Textiles & Nonwovens, Transportation & Logistics and 5 other categories.

Geography

1 Tailsweep is leading in most countries, including Sweden, United States, Russia, United Kingdom and 47 other countries.

2 Open AdExchange is leading in Denmark and Azerbaijan.