Market Share by Top Websites

1 Tailsweep is leading in Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Tailsweep in all segments.

Websites Categories

1 Tailsweep has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Social Sciences and 55 other categories.

2 Open AdExchange is leading in Tourism, Sports, Office Products, Law & Government and 6 other categories.

Geography

1 Tailsweep is leading in most countries, including Sweden, United States, Russia, United Kingdom and 37 other countries.

2 Open AdExchange is leading in Denmark, Latvia and Guatemala.