Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 46 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Newspapers and 12 other categories.

Geography

1 TapIt! is leading in most countries, including United States, India, United Kingdom, Brazil and 23 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine and Malta.