In terms of market share, Open AdExchange is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Adult and 16 other categories.
Open AdExchange is leading in Business & Industry, Internet & Telecom, Computer & Electronics, Computer Hardware and 8 other categories.
TapIt! is leading in most countries, including United States, Pakistan, Russia, Canada and 16 other countries.
Open AdExchange is leading in Denmark, Guatemala, Latvia, Norway and one other country.