Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 45 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Newspapers and 13 other categories.

Geography

1 TapIt! is leading in most countries, including United States, India, Germany, Canada and 15 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine, Russia and 4 other countries.