Market Share by Top Websites

1 TapIt! is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 41 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Newspapers and 11 other categories.

Geography

1 TapIt! is leading in most countries, including United States, United Kingdom, Germany, Russia and 11 other countries.

2 Open AdExchange is leading in Denmark, Norway and Sweden.