In terms of market share, Open AdExchange is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 45 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Newspapers and 13 other categories.
TapIt! is leading in most countries, including United States, India, Germany, Canada and 15 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Russia and 4 other countries.