Market Share by Top Websites

1 TapIt! is leading in Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 41 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Newspapers and 11 other categories.


1 TapIt! is leading in most countries, including United States, Italy, India, United Kingdom and 17 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Guatemala, Norway and one other country.