Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Adult and 16 other categories.

2 Open AdExchange is leading in Business & Industry, Internet & Telecom, Computer & Electronics, Computer Hardware and 8 other categories.

Geography

1 TapIt! is leading in most countries, including United States, Pakistan, Russia, Canada and 16 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Latvia, Norway and one other country.