Market Share by Top Websites

1 TapIt! is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Career & Education and 46 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Newspapers and 13 other categories.

Geography

1 TapIt! is leading in most countries, including United States, Russia, United Kingdom, Canada and 17 other countries.

2 Open AdExchange is leading in Denmark and Sweden.