In terms of market share, Open AdExchange is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 46 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Newspapers and 12 other categories.
TapIt! is leading in most countries, including United States, India, United Kingdom, Brazil and 23 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine and Malta.