Market Share by Top Websites

1 TapIt! is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 40 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Newspapers and 7 other categories.

Geography

1 TapIt! is leading in most countries, including United States, United Kingdom, Indonesia, Viet Nam and 20 other countries.

2 Open AdExchange is leading in Denmark and Sweden.