2
In terms of market share, Open AdExchange is clearly lagging behind, losing to TapIt! in all segments.
1
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Community & Society and Travel & Tourism.
2
Open AdExchange is leading in Finance, Home & Garden and Jobs & Career.
1
TapIt! is leading in most countries, including United States, Czech Republic, Germany and Italy.
2
Open AdExchange is leading in Denmark and Sweden.