Market Share by Top Websites

1 Targetix is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Targetix in all segments.

Websites Categories

1 Targetix has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Automotive Industry, Shopping and 46 other categories.

2 Open AdExchange is leading in Music & Audio, Newspapers, Law & Government, Career & Education and 11 other categories.

Geography

1 Targetix is leading in most countries, including Russia, Ukraine, Germany, Bulgaria and 7 other countries.

2 Open AdExchange is leading in Denmark, United States, United Kingdom, Sweden and 3 other countries.