Market Share by Top Websites

1 Targetix is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Targetix in all segments.

Websites Categories

1 Targetix has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Automotive Industry, News & Media and 45 other categories.

2 Open AdExchange is leading in Career & Education, Music & Audio, Newspapers, Jobs & Employment and 8 other categories.


1 Targetix is leading in most countries, including Russia, Ukraine, Georgia, Kazakhstan and 4 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and 2 other countries.