Market Share by Top Websites

1 Targetix is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Targetix in all segments.

Websites Categories

1 Targetix has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Arts & Entertainment, Automotive Industry and 46 other categories.

2 Open AdExchange is leading in Travel, Music & Audio, Newspapers, Law & Government and 12 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 7 other countries.

2 Targetix is leading in Russia, Ukraine, Germany, Austria and 5 other countries.