Market Share by Top Websites

1 Targetix is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Targetix in all segments.

Websites Categories

1 Targetix has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Automotive Industry, Arts & Entertainment and 45 other categories.

2 Open AdExchange is leading in Music & Audio, Career & Education, Newspapers, Law & Government and 11 other categories.

Geography

1 Targetix is leading in most countries, including Russia, Ukraine, Kazakhstan, Japan and 5 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Slovakia and Guatemala.