Market Share by Top Websites

1 Targetix is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Targetix in all segments.

Websites Categories

1 Targetix has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Automotive Industry, News & Media and 34 other categories.

2 Open AdExchange is leading in Law & Government, Newspapers, Internet & Telecom, Office Products and 3 other categories.

Geography

1 Targetix is leading in most countries, including Russia, Ukraine, Belarus, France and 6 other countries.

2 Open AdExchange is leading in Denmark, Germany, Norway, Sweden and one other country.