Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, People & Society and 104 other categories.

2 Open AdExchange is leading in Newspapers, Auctions, Office Products, Energy and one other category.


1 is leading in most countries, including Russia, Ukraine, Belarus, Germany and 37 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, India, Cote d Ivoire and 2 other countries.