Market Share by Top Websites

1 TBN.ru is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TBN.ru in all segments.

Websites Categories

1 TBN.ru has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, People & Society and 103 other categories.

2 Open AdExchange is leading in Newspapers, Auctions, Sports, Energy and one other category.

Geography

1 TBN.ru is leading in most countries, including Russia, Ukraine, Germany, Belarus and 45 other countries.

2 Open AdExchange is leading in Denmark, Norway, South Africa and Guatemala.