In terms of market share, Open AdExchange is clearly lagging behind, losing to Testnet in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 29 other categories.
Testnet is leading in Autos & Vehicles, Beauty & Fitness, Beauty, Food & Drink and 5 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 8 other countries.
Testnet is leading in Belgium and Netherlands.