Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Testnet in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Tourism and 14 other categories.

2 Testnet is leading in Food & Drink, Cooking & Recipes, Autos & Vehicles, Automotive Industry and 2 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Norway, Portugal, Sweden and one other country.

2 Testnet is leading in Belgium.