Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TLV Media in all segments.

Websites Categories

1 TLV Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Internet & Telecom and 14 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Sports, Travel and 11 other categories.

Geography

1 TLV Media is leading in most countries, including Argentina, Netherlands, Russia, United States and 19 other countries.

2 Open AdExchange is leading in Denmark, Norway, Portugal, Sweden and one other country.