In terms of market share, Open AdExchange is clearly lagging behind, losing to TLV Media in all segments.
TLV Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Internet & Telecom and 14 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Sports, Travel and 11 other categories.
TLV Media is leading in most countries, including Argentina, Netherlands, Russia, United States and 19 other countries.
Open AdExchange is leading in Denmark, Norway, Portugal, Sweden and one other country.