In terms of market share, Open AdExchange is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 35 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Travel, Music & Audio and 18 other categories.
Total Media is leading in most countries, including Israel, United States, France, Japan and 10 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Belgium and 3 other countries.