In terms of market share, Open AdExchange is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 34 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Travel, Real Estate and 17 other categories.
Total Media is leading in most countries, including Israel, United States, United Kingdom, Russia and 13 other countries.
Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.