In terms of market share, Open AdExchange is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Education, Career & Education and 22 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Law & Government, Real Estate and 7 other categories.
Total Media is leading in most countries, including Israel, United States, China, United Kingdom and 8 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway, Slovakia and one other country.