Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including Business & Industry, People & Society, Religion & Spirituality, Internet & Telecom and 22 other categories.

2 Open AdExchange is leading in Shopping, Sports, Sports, Office Products and 7 other categories.

Geography

1 Total Media is leading in most countries, including Israel, United States, Brazil, Turkey and 9 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden and Portugal.