2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Total Media in all segments.
1
Total Media has better usage coverage in more websites categories. Including Community & Society, Food & Drink, News & Media, Pets & Animals and one other category.
2
Open AdExchange is leading in Arts & Entertainment, Computers Electronics & Technology, Home & Garden and Jobs & Career.
1
Total Media is leading in most countries, including Israel, Canada, France, Hungary and one other country.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.