Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 Open AdExchange is leading in Top 1M Sites.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 36 other categories.

2 Open AdExchange is leading in Shopping, Marketing & Advertising, Travel, Music & Audio and 17 other categories.

Geography

1 Total Media is leading in most countries, including Israel, United States, Brazil, Spain and 14 other countries.

2 Open AdExchange is leading in Denmark and Sweden.