Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Adult and 19 other categories.

2 Open AdExchange is leading in Shopping, Travel, Sports, Newspapers and 9 other categories.

Geography

1 Total Media is leading in most countries, including Israel, United States, Spain, France and 5 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Dominican Republic, Sweden and one other country.