Market Share by Top Websites

1 Traffic Revenue is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Traffic Revenue in all segments.

Websites Categories

1 Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Celebrities & Entertainment News and 136 other categories.

2 Open AdExchange is leading in Newspapers, Auctions and Sports.


1 Traffic Revenue is leading in most countries, including India, France, United Kingdom, Germany and 87 other countries.

2 Open AdExchange hasn't got a lead over Traffic Revenue in any country.