In terms of market share, Open AdExchange is clearly lagging behind, losing to Traffic Revenue in all segments.
Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 59 other categories.
Open AdExchange is leading in Newspapers, Law & Government, Office Products, Sports and one other category.
Traffic Revenue is leading in most countries, including United States, Russia, Indonesia, India and 61 other countries.
Open AdExchange is leading in Denmark and Norway.