2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Traffic Revenue in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Finance, Home & Garden and Jobs & Career.
2
Traffic Revenue is leading in Adult.
1
Traffic Revenue is leading in most countries, including United States, United Kingdom, India, Australia and 18 other countries.
2
Open AdExchange is leading in Denmark and Sweden.