Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Traffic Revenue in all segments.

Websites Categories

1 Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 59 other categories.

2 Open AdExchange is leading in Newspapers, Law & Government, Office Products, Sports and one other category.


1 Traffic Revenue is leading in most countries, including United States, Russia, Indonesia, India and 61 other countries.

2 Open AdExchange is leading in Denmark and Norway.