In terms of market share, Open AdExchange is clearly lagging behind, losing to Traffiq in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 23 other categories.
Traffiq is leading in Computer & Electronics.
Open AdExchange is leading in most countries, including Denmark, United States, Sweden, Italy and one other country.
Traffiq is leading in Brazil and Japan.