In terms of market share, Open AdExchange is clearly lagging behind, losing to Traffiq in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 21 other categories.
Traffiq is leading in Computer & Electronics, Car Buying, Autos & Vehicles and Sports.
Open AdExchange is leading in most countries, including Denmark, United States, Australia, Sweden and one other country.
Traffiq is leading in Brazil and Japan.