In terms of market share, Open AdExchange is clearly lagging behind, losing to Traffiq in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 24 other categories.
Traffiq is leading in Computer & Electronics, Autos & Vehicles and Car Buying.
Traffiq is leading in most countries, including Japan, United States, Romania and Brazil.
Traffiq is leading in Japan, United States, Romania and Brazil.