Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Traffiq in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 26 other categories.

2 Traffiq is leading in Computer & Electronics, Autos & Vehicles and Car Buying.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 6 other countries.

2 Traffiq is leading in France, Italy, New Zealand, Romania and 3 other countries.