Open AdExchange is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 24 other categories.
Traffiq is leading in Computer & Electronics, Autos & Vehicles and Car Buying.
Open AdExchange is leading in most countries, including Denmark, Netherlands, Guatemala, Italy and 3 other countries.
Traffiq is leading in United States, Japan and Brazil.