In terms of market share, Open AdExchange is clearly lagging behind, losing to Traffiq in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 27 other categories.
Traffiq is leading in Computer & Electronics, Car Buying and Autos & Vehicles.
Open AdExchange is leading in most countries, including Denmark, United Kingdom, United Arab Emirates, Sweden and 3 other countries.
Traffiq is leading in United States, Brazil and Italy.