Market Share by Top Websites

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Traffiq in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 26 other categories.

2 Traffiq is leading in Computer & Electronics, Car Buying and Autos & Vehicles.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.

2 Traffiq is leading in United States, Brazil and Japan.