In terms of market share, Open AdExchange is clearly lagging behind, losing to Traffiq in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Travel and 14 other categories.
Traffiq is leading in Autos & Vehicles and Car Buying.
Open AdExchange is leading in most countries, including Denmark, Norway, Portugal, Sweden and one other country.
Traffiq is leading in United States.