In terms of market share, Open AdExchange is clearly lagging behind, losing to Traffiq in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.
Traffiq is leading in Computer & Electronics, Autos & Vehicles and Car Buying.
Open AdExchange is leading in most countries, including Denmark, Germany, United Kingdom, Sweden and 3 other countries.
Traffiq is leading in Japan and Brazil.