Market Share by Top Websites

1 Travora Media is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Travora Media in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 20 other categories.

2 Travora Media is leading in Travel, Tourism, Accommodation & Hotels, Shopping and 17 other categories.

Geography

1 Travora Media is leading in most countries, including United States, Canada, India, Germany and 11 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Guatemala.