2
In terms of market share, Open AdExchange is clearly lagging behind, losing to Travora Media in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Finance, Home & Garden and one other category.
2
Travora Media is leading in Community & Society, Hobbies & Leisure, Sports and Travel & Tourism.
1
Travora Media is leading in most countries, including United States, Brazil, Czech Republic, Nigeria and one other country.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.