In terms of market share, Open AdExchange is clearly lagging behind, losing to Travora Media in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Law & Government and 14 other categories.
Travora Media is leading in Tourism, Travel, Extreme Sports, Libraries & Museums and 5 other categories.
Travora Media is leading in most countries, including United States, Turkmenistan, Spain, New Zealand and 6 other countries.
Open AdExchange is leading in Denmark, Germany, Norway, Sweden and one other country.