Market Share by Top Websites

1 Travora Media is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Travora Media in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 21 other categories.

2 Travora Media is leading in Travel, Tourism, Accommodation & Hotels, Religion & Spirituality and 15 other categories.

Geography

1 Travora Media is leading in most countries, including United States, Canada, Spain, Italy and 11 other countries.

2 Open AdExchange is leading in Denmark, Norway and Sweden.