In terms of market share, Open AdExchange is clearly lagging behind, losing to Travora Media in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Real Estate and 12 other categories.
Travora Media is leading in Travel, Tourism, Visual Arts & Design, Accommodation & Hotels and 7 other categories.
Travora Media is leading in most countries, including United States, United Kingdom, Bangladesh, Belize and 10 other countries.
Open AdExchange is leading in Denmark, Germany, Guatemala, Australia and 2 other countries.