Market Share by Top Websites

1 Travora Media is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Travora Media in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.

2 Travora Media is leading in Travel, Tourism, Accommodation & Hotels, Domain Names & Register and 15 other categories.


1 Travora Media is leading in most countries, including United States, United Kingdom, India, Finland and 8 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Cote d Ivoire, Norway and one other country.