Market Share by Top Websites

1 Tremor Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Tremor Media in all segments.

Websites Categories

1 Tremor Media has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Music & Audio and 37 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 16 other categories.

Geography

1 Tremor Media is leading in most countries, including United States, Tuvalu, Germany, India and 25 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden and Guatemala.