Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 103 other categories.

2 Open AdExchange is leading in Newspapers, Computer Hardware, Transportation & Logistics, Energy and 5 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Italy, Egypt and 40 other countries.

2 Open AdExchange is leading in Denmark, United Arab Emirates, Sweden, Romania and one other country.