Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Sports, Food & Drink, Arts & Entertainment, Cooking & Recipes and 109 other categories.

2 Open AdExchange is leading in Textiles & Nonwovens, Transportation & Logistics, Computer Hardware, Auctions and one other category.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, Italy and 48 other countries.

2 Open AdExchange is leading in Denmark.