Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 89 other categories.

2 Open AdExchange is leading in Real Estate, Sports, Office Products, Consumer Electronics and 3 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Russia, Canada and 33 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Romania.