Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Computer & Electronics and 68 other categories.

2 Open AdExchange is leading in Office Products, Auctions, Computer Hardware and Jobs & Employment.

Geography

1 Underdog Media is leading in most countries, including United States, Canada, India, United Kingdom and 57 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Dominican Republic and Sweden.