Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Computer & Electronics and 69 other categories.

2 Open AdExchange is leading in Office Products, Jobs & Employment, Computer Hardware and Auctions.

Geography

1 Underdog Media is leading in most countries, including United States, Canada, United Kingdom, India and 52 other countries.

2 Open AdExchange is leading in Denmark and Norway.