Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, News & Media and 72 other categories.

2 Open AdExchange is leading in Real Estate, Law & Government, Energy, Performing Arts and 7 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, Russia, Canada and 61 other countries.

2 Open AdExchange is leading in Denmark and Sweden.